Crichton Conversation with Caroline Millar

Scotland needs higher quality rural tourism

The Annual SRUC Lecture

Caroline was brought up on the family farm near Caputh in Perthshire where she was actively involved with all aspect of the farm and her parents’ farmhouse bed and breakfast business. After graduating from Glasgow University she lived and worked in Australia and New Zealand for over a year working in different tourism and farming businesses.

On coming home, Caroline worked in business development and marketing for Forth Ports PLC for ten years, four of which were based at the Port of Dundee. Caroline set up her own consultancy business focused on the rural sector in 2008 and over the past 11 years has supported a wide range of rural businesses to grow their business and become more profitable. Caroline is passionate about developing on farm tourism and leisure as a means of driving additional income for farmers, engaging with the public, and growing the rural economy. Caroline is also passionate about seeing more of Scotland’s hotels and restaurants using locally farmed and fished produce to benefit consumers, producers and the tourism industry.

Caroline is a Nuffield Scholar sponsored by the Royal Highland Agricultural Society of Scotland, presenting her findings on farm diversification into tourism and leisure to the UK Nuffield Conference in November 2013. Caroline is a graduate of the Scottish Enterprise Rural Leadership Programme and believes that high quality leadership is essential for businesses to grow and the economy to grow. She was a Director of the Oxford Farming Conference for 3 years from 2015 to 2018. In January 2018 she chaired the event.

Caroline is a non-Executive Director of SRUC

You may book and pay by the following methods:

Telephone: Please call  01387 702048 with your credit or debit card details (there is no additional charge for payments made by this method)

Online: Please email us at mail@crichtonfoundation.com with details of your booking and submit BACS payment to:      Clydesdale Bank, Sort code: 82.62.12, Account No: 50382367, Reference: Your surname

Post: Please send your cheque (payable to Crichton Foundation) to Crichton Foundation, Browne House, Bankend Road, Dumfries DG1 4ZZ

Doors open 6:45pm, lecture commences promptly at 7:30pm. The lecture will be held in the Duncan Rooms, Easterbrook Hall, Bankend Road, Dumfries DG1 4TA. The bar will be open in the Duncan Rooms from 6:45pm for you to purchase alcoholic, soft drinks, tea or coffee.